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Source: WWD
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Source: CR Fashion Book

 

Source: Harpers Bazaar

Successfully launched in 2013, & Other Stories introduced designs from ateliers in Paris and Stockholm. But the West Coast has always been part of their narrative. This love affair has grown stronger each season, leading to the opening of a third design atelier in LA.

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With this addition, & Other Stories introduces a whole new aesthetic to the selection. The fashion scene is broadening its wings outside of traditional fashion weeks and seasonal thinking, adapting to a different landscape. This process sheds more light on fashion creativity in other places such as Los Angeles.

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“LA is a very allowing city that embraces different personalities and creative directions. There’s a blossoming creative culture here that spans over many fields – fashion, art, movies and music. Perhaps it’s the casual California aesthetic, the slower pace and the sunshine that draws talented people in. Being here, you become part of the American dream”,  says Samuel Fernström, Managing Director, & Other Stories.

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California has always been a part of & Other Stories’ narrative.   Through co-lab collections with local fashion favorite Rodarte and Clare Vivier, alongside stories with stylist and creative consultant Jayne Min, photographer Stephen Shore and the Gummer sisters, & Other Stories has continuously included Los Angeles in their stories. This love affair has grown stronger each season, leading to the idea of opening a design atelier here.

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We’re excited to bring the California attitude to & Other Stories. LA is a city of dreamers and adventurers where anything can happen. Our collection captures the California girl’s confidence, creativity, and way of life. She is a chameleon with a unique approach to her look, but always maintains her own personal style for every occasion,” says Caity Knox, Designer & Other Stories Los Angeles Atelier.

 

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& Other Stories’ Los Angeles Atelier takes inspiration from the many dimensions of Californian living. The collections ensure you can create a statement look for every occasion, entailing a mix of the city’s glamorous and occasionally gritty persona. Sometimes free-spirited and casual, sometimes polished with an attitude, but either way, it’s always flattering.

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The full collection by & Other Stories´ Los Angeles Atelier will be available for the first time in-store and at stories.com now.

H&M wants to close the loop on fashion by giving customers an easy solution for unwanted garments – reuse or recycle them through H&M’s Garment Collecting initiative. By doing so, fewer garments go to landfill. A brand new film directed by Crystal Moselle will kick-off the next Garment Collecting campaign, “Bring It”, which will debut globally on January 26th on hm.com. The “Bring It” film explores the journey that unwanted garments go on after they have been collected in store. Through inspiring stories, the film illustrates how the lifespan of a garment can be increased to keep it in the loop for as long as possible. 

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H&M first launched its Garment Collecting initiative in 2013. Since then the company has collected over 40,000 tons of clothing. Today customers can bring any unwanted garments and textiles, from any brand and in any condition, to any H&M store, all year round and receive a 15% off voucher for their entire purchase. The goal is to increase the amount of garments collected every year, so that we reach a total collected volume of 25,000 tons per year by 2020. In the U.S. this year alone, H&M has set a goal to collect 2 million lbs. of unwanted textiles and garments.

In 2014 H&M also introduced its first Close the Loop collection made with recycled textile fibers – an important step in closing the loop on fashion. This spring, continuing on the innovations in recycled textile fibers, we will once again have pieces in our Denim collection made from recycled materials that come directly from the Garment Collecting program.

To provide fashion and quality at the best price in a sustainable way, H&M’s ambition is to work towards a change in the way fashion is made and enjoyed today. Close the Loop is a central commitment of H&M’s work towards a more sustainable fashion future. The aim is to create a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibers for new products. In turn this will help to save natural resources and ensure that zero garments go to landfill.

H&M is pleased to announce the debut of the holiday short film “Come Together”, directed by Wes Anderson and starring Adrien Brody. The story takes place on a train traveling through a snowy landscape on Christmas Eve where Brody plays the conductor.

The winter train ride, under Wes Anderson’s direction, is the perfect setting for H&M’s holiday collection full of relaxed, wearable elegance. It’s about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cozy with loved ones,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

 

In the film, lone passengers are traveling to join their loved ones for the Christmas holiday, but winter weather conspires to waylay them.

“This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug,”

Adrien Brody,  actor

Source: H&M

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In March you’ll be able to wear key items that the pop and r’n’b superstar has handpicked.

The Weeknd – whose real name is Abel Tesfaye – is only 26 years old but already one of the world’s most celebrated artists and performers. To date, the Toronto native has released three major-label albums, won two Grammy Awards, been nominated for an Academy Award – and is on Spotify’s list of most-ever streamed artists.

The artist has a lot going on this autumn: running record and clothing label XO and – of course – releasing his hotly-anticipated fourth album Starboy.

On top of all this, it has finally been announced that he will be the face of H&M’s upcoming menswear collection Spring Icons Selected by The Weeknd, scheduled to arrive in stores worldwide on 2 March.

All details on the collection will stay undisclosed for a bit longer, and the only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked.

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