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Maliparmi

Source: WWD
Source: CR Fashion Book

 

Source: Harpers Bazaar

Successfully launched in 2013, & Other Stories introduced designs from ateliers in Paris and Stockholm. But the West Coast has always been part of their narrative. This love affair has grown stronger each season, leading to the opening of a third design atelier in LA.

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With this addition, & Other Stories introduces a whole new aesthetic to the selection. The fashion scene is broadening its wings outside of traditional fashion weeks and seasonal thinking, adapting to a different landscape. This process sheds more light on fashion creativity in other places such as Los Angeles.

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“LA is a very allowing city that embraces different personalities and creative directions. There’s a blossoming creative culture here that spans over many fields – fashion, art, movies and music. Perhaps it’s the casual California aesthetic, the slower pace and the sunshine that draws talented people in. Being here, you become part of the American dream”,  says Samuel Fernström, Managing Director, & Other Stories.

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California has always been a part of & Other Stories’ narrative.   Through co-lab collections with local fashion favorite Rodarte and Clare Vivier, alongside stories with stylist and creative consultant Jayne Min, photographer Stephen Shore and the Gummer sisters, & Other Stories has continuously included Los Angeles in their stories. This love affair has grown stronger each season, leading to the idea of opening a design atelier here.

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We’re excited to bring the California attitude to & Other Stories. LA is a city of dreamers and adventurers where anything can happen. Our collection captures the California girl’s confidence, creativity, and way of life. She is a chameleon with a unique approach to her look, but always maintains her own personal style for every occasion,” says Caity Knox, Designer & Other Stories Los Angeles Atelier.

 

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& Other Stories’ Los Angeles Atelier takes inspiration from the many dimensions of Californian living. The collections ensure you can create a statement look for every occasion, entailing a mix of the city’s glamorous and occasionally gritty persona. Sometimes free-spirited and casual, sometimes polished with an attitude, but either way, it’s always flattering.

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The full collection by & Other Stories´ Los Angeles Atelier will be available for the first time in-store and at stories.com now.

H&M wants to close the loop on fashion by giving customers an easy solution for unwanted garments – reuse or recycle them through H&M’s Garment Collecting initiative. By doing so, fewer garments go to landfill. A brand new film directed by Crystal Moselle will kick-off the next Garment Collecting campaign, “Bring It”, which will debut globally on January 26th on hm.com. The “Bring It” film explores the journey that unwanted garments go on after they have been collected in store. Through inspiring stories, the film illustrates how the lifespan of a garment can be increased to keep it in the loop for as long as possible. 

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H&M first launched its Garment Collecting initiative in 2013. Since then the company has collected over 40,000 tons of clothing. Today customers can bring any unwanted garments and textiles, from any brand and in any condition, to any H&M store, all year round and receive a 15% off voucher for their entire purchase. The goal is to increase the amount of garments collected every year, so that we reach a total collected volume of 25,000 tons per year by 2020. In the U.S. this year alone, H&M has set a goal to collect 2 million lbs. of unwanted textiles and garments.

In 2014 H&M also introduced its first Close the Loop collection made with recycled textile fibers – an important step in closing the loop on fashion. This spring, continuing on the innovations in recycled textile fibers, we will once again have pieces in our Denim collection made from recycled materials that come directly from the Garment Collecting program.

To provide fashion and quality at the best price in a sustainable way, H&M’s ambition is to work towards a change in the way fashion is made and enjoyed today. Close the Loop is a central commitment of H&M’s work towards a more sustainable fashion future. The aim is to create a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibers for new products. In turn this will help to save natural resources and ensure that zero garments go to landfill.