Successfully launched in 2013, & Other Stories introduced designs from ateliers in Paris and Stockholm. But the West Coast has always been part of their narrative. This love affair has grown stronger each season, leading to the opening of a third design atelier in LA.

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With this addition, & Other Stories introduces a whole new aesthetic to the selection. The fashion scene is broadening its wings outside of traditional fashion weeks and seasonal thinking, adapting to a different landscape. This process sheds more light on fashion creativity in other places such as Los Angeles.

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“LA is a very allowing city that embraces different personalities and creative directions. There’s a blossoming creative culture here that spans over many fields – fashion, art, movies and music. Perhaps it’s the casual California aesthetic, the slower pace and the sunshine that draws talented people in. Being here, you become part of the American dream”,  says Samuel Fernström, Managing Director, & Other Stories.

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California has always been a part of & Other Stories’ narrative.   Through co-lab collections with local fashion favorite Rodarte and Clare Vivier, alongside stories with stylist and creative consultant Jayne Min, photographer Stephen Shore and the Gummer sisters, & Other Stories has continuously included Los Angeles in their stories. This love affair has grown stronger each season, leading to the idea of opening a design atelier here.

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We’re excited to bring the California attitude to & Other Stories. LA is a city of dreamers and adventurers where anything can happen. Our collection captures the California girl’s confidence, creativity, and way of life. She is a chameleon with a unique approach to her look, but always maintains her own personal style for every occasion,” says Caity Knox, Designer & Other Stories Los Angeles Atelier.

 

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& Other Stories’ Los Angeles Atelier takes inspiration from the many dimensions of Californian living. The collections ensure you can create a statement look for every occasion, entailing a mix of the city’s glamorous and occasionally gritty persona. Sometimes free-spirited and casual, sometimes polished with an attitude, but either way, it’s always flattering.

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The full collection by & Other Stories´ Los Angeles Atelier will be available for the first time in-store and at stories.com now.

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