H&M is pleased to announce that iconic photographer Jean-Paul Goude has shot the KENZO x H&M campaign starring seven diverse celebrities and personalities. Appearing in the campaign will be Iman, Chloe Sevigny, Rosario Dawson, Chance The Rapper, Ryuichi Sakamoto, Suboi and Xiuhtezcatl Martinez. The campaign will debut October 17th, before the collection launches in over 250 H&M stores worldwide, as well as online, on November 3rd.


Jean-Paul Goude is responsible for some of the most influential fashion and music imagery of the past five decades. For KENZO x H&M, he has worked in his own unique style to create the campaign, which will appear in print, as well as on billboards.

“We love to work with our idols, and Jean-Paul Goude is a true icon. His images for KENZO x H&M are incredible, and capture the personality, positivity and freedom of the collection,” says Carol Lim and Humberto Leon, creative directors, KENZO.

“Working with H&M and Carol and Humberto on the KENZO x H&M campaign is a real adventure. I love the attitude that they have brought to the collection, and their youth, energy, fun and style,” says Jean-Paul Goude.

Source: H&M