H&M, Hennes & Mauritz, announces Edie Campbell as the face of the new H&M Studio Fall/Winter 2015 collection launching in stores and online September 10th, 2015. Edie stars in the new campaign for H&M’s limited-edition collection of key seasonal pieces, looking effortless in layered separates with a tomboy feel.


Shot in New York by photographer Dan Jackson, Edie paired some of her favorite pieces from the athletic and futuristic inspired capsule such as an airy, lurex, rollneck sweater with tailored and modern straight and wide-legged trousers. Pumpkin orange is one of the season’s most popular colors, as showcased in Edie’s favorite faux fur jacket, as well as in a sleek, monochromatic, slim-cut pant suit. Standing out in one of the most unique pieces, she dons black leather ski dungarees paired with a simple white t-shirt.

“I like the reinterpreted-70’s vibe, but for space age!” boasts Edie Campbell. “It’s fun to think about the future in a nostalgic way. The prints are great, and there are loads of cool fabrics – scuba, patent leather, and silks.”

The model opened the H&M Studio Fall/Winter 2015 fashion show during Paris Fashion Week last February. Held at the Grand Palais, Edie walked alongside models such as Kendall Jenner, Gigi Hadid, and Joan Smalls in a uniquely constructed lunar landscape inside of the historic building.

“Shooting the campaign in New York was fun! I got to pretend I was in space all over again,” says Edie Campbell.

Here is  Edie wearing  a few of her favorites from the collection.

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Click here to see the lookbook

Source; H&M