H&M has teamed up with Jeff Koons to celebrate the July opening of its lofty new 57,000-square foot store in midtown Manhattan by decorating the entrance with one of his iconic works and, of course, producing a limited-edition accessory that’s sure to sell out in seconds.

The Balloon Dog handbag will retail for $50 and will be available in select U.S. stories like Los Angeles, Chicago, and Dallas (and online!) starting July 17, says WWD. The relationship makes sense since H&M is sponsoring Koons’s retrospective at the Whitney Museum of Art (running June 27 through Oct. 19).

Even if the Koons bags sell out before you can make it to the new shop later this summer, it sounds like it’ll be worth checking out. The six-floor space is supposed to be the most luxurious H&M of all and will include all categories, including children’s, cosmetics, home and a VIP concierge shopping service.

Source: WWD