The Versace for H&M runway show

 H&M has announced that will hold its first fashion show at Musée Rodin, in the Ville Lumière next February 27th. 

The Scandinavian fast fashion giant will present its Fall Winter 2013 collection on the runway.

“In the past we have done fantastic and spectacular events and fashion shows with our designer collaborations and we think it is time to celebrate our own fashion” said a spokesperson. 

Indeed, it is not the first time that H&M uses a catwalk to show its creations to the public: a fashion show took place in Central Park, New York, in 2005 while in 2001 and in 1997 H&M hosted a show in Sweden. It is, however, the first time that the retail giant shows their collection at a prestigious fashion week.