The Maison Martin Margiela with H&M campaign was shot at a magic corner in Paris in July, 2012. It  was directed by English filmmaker, photographer and visual artist Sam Taylor Wood.  The campaign will run on television worldwide, as well as online, supported by a print campaign that captures the essence of the film.

The print campaign is out now, while the outdoor, online and TV campaign will be launched on November 8. The collection will be launched on November 15 in around 230 stores worldwide and online.

“This collaboration will be a great and memorable fashion moment!” -Margareta van den Bosch, Creative Advisor at H&M

I’m  drawing up a strategy and counting down the days util I can get my hands on a few pieces!