Lana Del Rey for H&M Fall 2012 Ad campaign

Here ‘s H&M Fall 2012 Ad campaign featuring Lana Del Rey wearing the fall line. The print campaign was shot by Inez van Lamsweerde and Vinoodh Matadin.  There’s full-length film of Lana singing a cover of “Blue Velvet”, was shot by director Johan Renck. The film will be available to see in its entirety at hm.com from September 20, with edited versions used as a TV campaign.

Photos courtesy of H&M